Loyalty
Wallet & Loyalty
COMERA PASS wallet balances, loyalty tiers, campaigns and audience segments.
Wallet users
124,880
+12.6%vs previous period
Wallet balance
EGP 288K
+7.1%vs previous period
Points issued
1.4M
+9.4%vs previous period
Redemptions this month
18,420
+4.2%vs previous period
Avg visits
5.0
+1.8%vs previous period
COMERA AI
Platinum and Gold members drive 61% of wallet redemptions despite being only 24% of the base. Targeted "double points" campaigns for Silver members could accelerate tier upgrades ahead of the festive season.
Wallet user growth
Last 6 months