Marketing
Marketing & Campaigns
Plan, launch and attribute campaigns across the portfolio.
Active campaigns
3
+12.5%vs previous period
Spend MTD
EGP 620K
+4.2%vs previous period
Reach
4.3M
+9.8%vs previous period
Footfall uplift
10.2%
+18.0%vs previous period
Marketing ROI
3.9x
+6.4%vs previous period
Northgate Summer Nights
Northgate
WhatsAppPushInstagram
Spend
EGP 240K
Reach
1,240,000
ROI
6.8x
Footfall
+18%
POS impact
+23%
Redemptions
8,420
Parkside Dine & Earn
Parkside
WhatsAppPush
Spend
EGP 95K
Reach
420,000
ROI
5.1x
Footfall
+11%
POS impact
+14%
Redemptions
3,160
Back to School – Sunrise Yard
Sunrise Yard
SMSPush
Spend
EGP 60K
Reach
310,000
ROI
3.2x
Footfall
+9%
POS impact
+7%
Redemptions
1,420
Skyline Pre-Launch Waitlist
Skyline
InstagramEmail
Spend
EGP 180K
Reach
2,100,000
ROI
0x
Footfall
+0%
POS impact
+0%
Redemptions
0
Cityline Hub Weekend Brunch
Cityline Hub
WhatsApp
Spend
EGP 45K
Reach
260,000
ROI
4.4x
Footfall
+13%
POS impact
+16%
Redemptions
2,080